“You’re gonna hear R&B taken to a whole ‘nother level” states former Danity Kane and Diddy-Dirty Money member while speaking
of her neo-soul 10-track EP. But isn’t 10 tracks just an album? Not by newly-solo
Dawn’s standards. After being in and out of groups for around six years, Richard
is finally calling the shots in her own career, after requesting to be released
from her Bad Boy contract with Diddy to craft the independent label ‘Our Dawn
Entertainment’. "Armor" in large,
appears to be a concept album, in which Richard straps on her alter-ego “NEON”
who has been fitted with the task of carrying a sacred heart to…wherever it is
she’s meant to be.
Richards flirts with the contemporary dance sound on 'Faith', however "Armor" is in the vein of Drake’s moody Melancholy&B "Take Care", with a splash of Janelle
Monae’s "Metropolis Suite I: The Chase";
mostly featuring down-trodden and mid-tempo synths with almost jungle sounding
drum beats (second track 'Black Lipstick' in
particular) weaving in and out of Richard’s smooth and enigmatic voice. The
album-sorry EP, truly kicks in on the third track and lead single 'Bombs' where
she confidently bellows “Y’all throwin’ shade, but I’m so summer” stomping the h8rs out as they can’t phase her, and if she
keeps going in this direction, they won’t either. “Armor” is a consistent
album. Richards is vocally very strong, and as far as the current face of the
dance pop/R&B scene (which has GOT to be over soon as we’re all so sick of it),
we need more artists like Dawn Richards around to keep on taking the genre to
the level she speaks of, and as "Armor" is envisioned as a prelude to Richards "GoldenHeart
Triology" those who are bored of current mainstream music scene will probably find
what it is they are looking for.
B+
Key Tracks: Bombs,
Automatic
Really great review. I completely concur
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